Having made a big hiring push earlier this year, the first product of Amazon’s push into the potentially lucrative social gaming market has been unveiled. Living Classics is a hidden object game that encourages players to find moving objects in worlds inspired by classic books such as Alice In Wonderland and while it is free-to-play, users are inundated with opportunities to buy cash and coins, which in turn unlock new levels and give you more ‘energy’ with which to play. On the studio website, the AGS team explained what led the e-commerce giant into the social gaming market, where even companies such as Zynga continue to stumble.
We know that many Amazon customers enjoy playing games – including free-to-play social games – and thanks to Amazon’s know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time.
Whether this venture will prove profitable for Amazon remains to be seen. If Living Classics sounds like your kind of social game, watch the trailer below and give the game a whirl yourself over on Facebook.