Amazon Cart launches, allowing lazy shoppers to consumerise without leaving Twitter


For all of us who find clicking on Amazon links and pressing buttons to add products to shopping carts mind-numbingly tedious, Amazon and Twitter’s new partnership promises to revolutionise how we shop in the most #social way ever. Enter #AmazonCart (or #AmazonBasket for my fellow Brits). Once you’ve linked your Amazon and Twitter accounts, you can add any product to your Amazon purchase queue by tweeting #AmazonCart in reply to a tweet that contains an Amazon product link. Of course what this doesn’t tell you is how much the product is, whether it is any good or if you can find a better deal elsewhere. Much of this can be solved by clicking on the link, but then what’s the point in this new scheme? Click on a link, take a peek and tap a button sounds a lot faster, simpler and consumer-savvy than seeing a tweet, pressing reply, typing out a response to (what is most likely) your brand of choice or a friend who couldn’t actually care any less about your chronic purchasing habits, scribbling #AmazonCart at the end and then tweeting your response.

But #hashtags, right?