For all of us who find clicking on Amazon links and pressing buttons to add products to shopping carts mind-numbingly tedious, Amazon and Twitter’s new partnership promises to revolutionise how we shop in the most #social way ever. Enter #AmazonCart (or #AmazonBasket for my fellow Brits). Once you’ve linked your Amazon and Twitter accounts, you can add any product to your Amazon purchase queue by tweeting #AmazonCart in reply to a tweet that contains an Amazon product link. Of course what this doesn’t tell you is how much the product is, whether it is any good or if you can find a better deal elsewhere. Much of this can be solved by clicking on the link, but then what’s the point in this new scheme? Click on a link, take a peek and tap a button sounds a lot faster, simpler and consumer-savvy than seeing a tweet, pressing reply, typing out a response to (what is most likely) your brand of choice or a friend who couldn’t actually care any less about your chronic purchasing habits, scribbling #AmazonCart at the end and then tweeting your response.
But #hashtags, right?