RIM introduce the Bold Team to personify BlackBerry users

RIM, continually failing, have released this infographic describing the users of their devices. If you are for some reason still using a RIM thing, which one are you?

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”

Engadget pointed out that this sounds suspiciously like RIM itself, so we can only hope that with BB10 they will hire ad guys who are actually beyond adolescence.


Inside BlackBerry

UPDATE: We’ve noticed The BeBold Team has received a lot of attention over the last couple of days, and wanted to clarify – this infographic is just intended to be a bit of fun. On New Year’s Eve, we asked BlackBerry Twitter followers and their friends to submit their resolutions on how they plan to Be Bold in 2012. More than 35,000 resolutions streamed across Twitter®, Facebook®, and giant billboards in Times Square. As we looked at the resolutions and the data, majority patterns and categories emerged. We decided to organize the data and share it in a fun way, and the result is the infographic. This is not a new ad campaign.

Let me just say, #TeamBlackBerry, that when we present a challenge to this community, you never cease to amaze us. On New Year’s Eve, we asked you to tell us how you will #BeBold in 2012…

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