RIM introduce the Bold Team to personify BlackBerry users

RIM, continually failing, have released this infographic describing the users of their devices. If you are for some reason still using a RIM thing, which one are you?

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a plane…”

Engadget pointed out that this sounds suspiciously like RIM itself, so we can only hope that with BB10 they will hire ad guys who are actually beyond adolescence.


RIM’s new CEO is not the right man for the job

Earlier this week, RIM quietly announced that Thorsten Heins, their Chief Operating Officer, would replace Jim Balsillie and Mike Lazaridis as the sole CEO of the troubled company behind the BlackBerry. The Bavarian has been at the company for just 4 years and has still yet to even see the OS of the future that is BBX BB10 in action. He seems rather boring and doesn’t see the need for drastic change in Waterloo. What planet is this guy on? I wish him the best of luck in turning things around, but I’m not too optimistic. Watch his official introduction video below and judge Thorsten for yourself.