HTC announces Beats Audio acquisition of MOG

With HTC’s Beats Audio division acquiring music streaming service MOG, TechCrunch has a look at how HTC is acquiring innovation rather than innovating themselves.


HTC’s is the Cinderella story of the mobile market — they’ve gone from low-key provider of Windows Mobile hardware to Android-powered smartphone titan within the span of just a few years.

Impressive as that is, HTC has done much more than just push out smartphones. In the past year alone, HTC has inked big deals with Beats Audio, Dropbox, and LogMeIn, with rumors of a potentially final MOG acquisition swirling around to boot. It’s pretty clear what HTC is trying to do here: they’re trying to buy an entire ecosystem for their devices, and frankly, good on them for it.

The Android end of the smartphone spectrum has always struck me as a bit more cut-throat than the rest. While Apple is content to churn out one new smartphone a year, and most Windows Phones feel very similar in use, players like HTC, Samsung, and Motorola have continually pushed out…

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