Spotify announces partnership with Coca-Cola

Spotify’s big announcement today? A partnership with Coca-Cola, so Spotify ‘can do things that only Coca-Cola could think of with music’. Exciting…


Right now I’m sitting in a room covered in Spotify and Coca-Cola logos. That’s because Spotify and Coke have just announced a global partnership to help both brands expand their ubiquity.

The folks at Coke explained that music has always been a huge part of Coke’s marketing efforts, going all the way back to a series of ads featuring Ray Charles nearly 50 years ago. That said, the partnership will focus on four key pillars: global, technology, social, and a commitment to music. Spotify explained that Coca-Cola will be a huge factor in bringing Spotify to new markets and new corners of the world.

As far as technology is concerned, Spotify is incredibly proud of its platform that allows people to share across the world. “We’ll be working really closely with Coke as a technology partner to do things that only Coca-Cola could think of with music,” explained a Spotify…

View original post 409 more words