Fresh off the back of announcing that Facebook now serves a billion active users each month, Mark Zuckerberg’s firm also announced their first brand advertisement, produced with Portland-based ad agency Wieden & Kennedy. Set to be shown in 13 countries and translated to 12 languages, the 90 second spot, entitled The Things That Connect Us, is described as a reflection of what Facebook stands for by W+K.
Facebook’s first commercial ever honors the everyday things that people use to get together and connect – things like chairs, doorbells, bridges, airplanes and Facebook.
Coinciding with the billion user milestone, the company also released a document of statistics regarding the site since launch. The threshold was passed on September 14th at 8:45pm BST, and the site has played host to 140 billion friend connections, 219 billion photos and 1.13 trillion likes, with over 600 million users frequenting from mobile platforms. With such large user numbers, the big challenge for Facebook is to turn this into a large revenue stream, but investors don’t seem entirely convinced – share prices are slipping further today as the slide away from the billion dollar IPO continues.