Facebook hits one billion monthly active users and likens itself to chairs in debut ad campaign

Fresh off the back of announcing that Facebook now serves a billion active users each month, Mark Zuckerberg’s firm also announced their first brand advertisement, produced with Portland-based ad agency Wieden & Kennedy. Set to be shown in 13 countries and translated to 12 languages, the 90 second spot, entitled The Things That Connect Us,  is described as a reflection of what Facebook stands for by W+K.

Facebook’s first commercial ever honors the everyday things that people use to get together and connect – things like chairs, doorbells, bridges, airplanes and Facebook.

Coinciding with the billion user milestone, the company also released a document of statistics regarding the site since launch. The threshold was passed on September 14th at 8:45pm BST, and the site has played host to 140 billion friend connections, 219 billion photos and 1.13 trillion likes, with over 600 million users frequenting from mobile platforms. With such large user numbers, the big challenge for Facebook is to turn this into a large revenue stream, but investors don’t seem entirely convinced – share prices are slipping further today as the slide away from the billion dollar IPO continues.

Via Adrianne Jeffries (Twitter)
Source Mark Zuckerberg (Facebook) | Wieden & Kennedy | FB Newsroom
Image Credit Eduardo Saverin (Facebook)

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  1. […] Facebook hits one billion monthly active users and likens itself to chairs in debut ad campaign Rate this:Share this:TwitterFacebookLike this:LikeBe the first to like this. 08 Oct This entry was published on October 8, 2012 at 5:59 pm. It’s filed under Article and tagged Advertising agency, Chair, Doorbell, Facebook, Forbes, Kennedy, Portland Oregon, Wieden+Kennedy. Bookmark the permalink. Follow any comments here with the RSS feed for this post. […]

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