Tag / Eduardo Saverin

by Xavier Voigt-Hill

Facebook hits one billion monthly active users and likens itself to chairs in debut ad campaign

Fresh off the back of announcing that Facebook now serves a billion active users each month, Mark Zuckerberg’s firm also announced their first brand advertisement, produced with Portland-based ad agency Wieden & Kennedy. Set to be shown in 13 countries and translated to 12 languages, the 90 second spot, entitled The Things That Connect Us,  is described as a reflection of what Facebook stands for by W+K.

Facebook’s first commercial ever honors the everyday things that people use to get together and connect – things like chairs, doorbells, bridges, airplanes and Facebook.

Coinciding with the billion user milestone, the company also released a document of statistics regarding the site since launch. The threshold was passed on September 14th at 8:45pm BST, and the site has played host to 140 billion friend connections, 219 billion photos and 1.13 trillion likes, with over 600 million users frequenting from mobile platforms. With such large user numbers, the big challenge for Facebook is to turn this into a large revenue stream, but investors don’t seem entirely convinced – share prices are slipping further today as the slide away from the billion dollar IPO continues.

Via Adrianne Jeffries (Twitter)
Source Mark Zuckerberg (Facebook) | Wieden & Kennedy | FB Newsroom
Image Credit Eduardo Saverin (Facebook)

by Xavier Voigt-Hill

Facebook IPO filing crashes the SEC website

Facebook has filed for its IPO, and crashed the website of the Securities and Exchange Commision. The filing explains that the site has over 483 million daily users and made a profit of $1bn last year. Madness? I think so. I would buy shares, but I’m not a multi-billionaire like Zuck.

by Xavier Voigt-Hill

The Poll: What should Facebook’s stock symbol be?

Facebook is expected to finally go public this week, with an expected IPO of up to $100,000,000,000. While this isn’t really news in itself, the imminence of the big day has led many people to ponder as to what the stock symbol of Zuckerberg’s baby will be. We have compiled a short list of likely candidates, but feel free to suggest your own in the poll below.

PS: FACE is already taken by Physicians Formula Holdings, Inc., but they are only valued at $40,818,000. If Zuckerberg wanted their symbol, he could just reach into his pocket and come out with a cosmetics company, so we aren’t ruling that out just yet.

by James Hardy

Technophobia: Stop changing Facebook!

Technophobia is a column by James Hardy. Views expressed are not necessarily those of Digixav.

So now, apparently, we have to make a timeline of our lives on Facebook. Well no, Mark Zuckerberg, contrary to your belief, most people that use Facebook don’t spend their whole lives on it. Yes, there may be a select few that do in fact have Facebook as their home page, and spend ten hours each day constantly refreshing their news feed waiting for one of their nine hundred friends to write some bullshit about their ex.

Which brings me onto another point: Facebook statuses. Only post statuses which most of your friends will be able to understand. These are genuine examples from some of my Facebook friends.

OMG that was actually soo funny hahahahaha
Why waste your breath apologising? #Idiot.
You couldn’t trust him but you never said no.
Fucking twat. Why would u do that?
Ur 2 good 4 him hun. Dont take his shit.

Really? Maybe to two or three of your friends these will make perfect sense. Who knows, you could be a comical genius. But 95% of your friends will have no clue as to what is going on. Don’t bother. Save your breath.
Don’t get arthritis. Just text the friends that will understand!

This leads (sort of) on to my next point. Facebook ‘friends’. I think I have added perhaps a dozen people on Facebook. Everyone else has added me. Because to be honest, I can’t be arsed. I don’t use facebook all that much, at least not compared to some. I have 200 friends. This is a tiny amount compared to most of my friends. I kid you not, the person who wrote the first status above has over 1000 friends. One thousand friends! That is quite frankly, ridiculous. Nobody knows a thousand proper friends. It is just a lie. If I meet someone while on holiday in Mongolia for a few minutes, and add them on Facebook, they are not my friend. Life doesn’t work like that! Having thousands of Facebook friends doesn’t necessarily make you popular.

In that respect, I like Google+. They have circles set up for acquaintances, friends and family. And really, most of your facebook friends would should go in acquaintances. You could have 1000 acquaintances. You don’t have 1000 friends.

Note: That was sort of bullshit. I don’t even use Google+. I just know they have acquaintances.

Anyhoo, back to the main point. I have looked at someone’s profile with the timeline thing. It is confusing! As human beings, we do not like change. That is a fact. So if, Mark Zuckerberg, you change Facebook every month, people are going to be pissed off. Stop doing it!

And finally, to people who aren’t on Facebook. I don’t think that you are some strange, messed up people. I salute you. You are the black sheep. You have resisted Mark Zuckerberg’s attempts to get the whole world on Facebook.

Unlike the rest of us. The Zuckerzombies.

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