Over the past couple of days, I’ve seen numerous sites pick up on the story spread by a Carphone Warehouse press release that interest for Samsung’s new Galaxy S4 is so high that pre-registrations for it are 446% higher than with last year’s Galaxy S III. Many blogs, most notably VentureBeat and Pocket-lint, have sprung upon the opportunity to say that this is a sign that Apple is dying and Samsung is king and all that regurgitated nonsense, but they fail to point out any facts in these articles. The big one that is being ignored is that you can’t even pre-order the phone yet at Carphone Warehouse. The press release in question, published below, refers to pre-registrations, not pre-orders. With Samsung yet to confirm pricing for the phone, no retailer worth their bacon should be letting consumers order it yet, with Carphone Warehouse cleverly taking £29 deposits from interested parties or, for those less inclined to splash their cash, and crucially what they are most likely referring to when they give this figure of interest, email updates. Even if they were referring to deposits, these figures should be taken with a pinch of salt, and you should not trust any figures you see regarding the popularity and sales of the S4 until Samsung themselves give solid evidence.
Graham Stapleton comments on the launch of the Samsung Galaxy S4
Graham Stapleton, Chief Operating Officer at Carphone Warehouse, says, “The Samsung Galaxy S4 is huge news for anyone who already uses or is interested in getting a smartphone.
“Samsung has the timing spot-on with a late April launch, 4G coming to more UK networks this summer means that interest in new devices will be building considerably. We’re anticipating a massive amount of customer interest in this handset and are expecting our stores to be busier than at the height of the Christmas period. We are planning to extend opening hours at our larger sites to cope with the increased demand.
“The record breaking launch of the Galaxy SIII last year was always going to be a tough one to beat, but Samsung have pulled out all the stops with a dazzling new device that’s sure to inspire many people to make the switch to Android from other operating systems.”
The Samsung Galaxy S4 will be available from Carphone Warehouse on all major networks from 25th April. To register your interest, visit http://www.carphonewarehouse.com/new-samsung-galaxy-phone.