When BlackBerry, then known as Research In Motion, unveiled the P’9981 in collaboration with Porsche Design in October 2011, many people laughed. While non-billionaires aren’t really the target market for a phone with a £1250 price tag, most of us felt free to laugh at a Bold 9900 with a new software theme (on top of BlackBerry 7) and a metallic curve-phobic body that appeared capable of cutting through a steak. With the Z10 and Q10, it is evident that BlackBerry has changed and is capable of making phones that aren’t painful to use once again, and many of us assumed that the P’9981 and its ridiculous apostrophe had gone forever.
How wrong we were.
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