When BlackBerry, then known as Research In Motion, unveiled the P’9981 in collaboration with Porsche Design in October 2011, many people laughed. While non-billionaires aren’t really the target market for a phone with a £1250 price tag, most of us felt free to laugh at a Bold 9900 with a new software theme (on top of BlackBerry 7) and a metallic curve-phobic body that appeared capable of cutting through a steak. With the Z10 and Q10, it is evident that BlackBerry has changed and is capable of making phones that aren’t painful to use once again, and many of us assumed that the P’9981 and its ridiculous apostrophe had gone forever.
There are many aspects about BlackBerry devices which this site has constantly reminded us are negative, but I, as a Curve owner, love my phone. Now I will try to defend this marvelous piece of technology.
Admittedly there are some things about the BlackBerry which are not up to scratch e.g. the constant crashes and crappy cameras, but also things are also very well done e.g. the hardware QWERTY keyboards. This is not a phone built for gaming so, if that is what you have had in mind for your phone, do not buy a BlackBerry. The BB has a wide range of apps that are useful for many things but not that many games can be found in the App World so, like I say, consider every aspect before you run into buying a phone which you will later regret. It is a lot more about socialising and business ventures because it is easy to send and receive e-mails and to surf the web while on the go.
One of the key features of BB is BlackBerry Messenger (or BBM). This proprietary service is great for contacting your friends. There are many apps out there which are available cross-platform but these are not as recognisable as BBM and also can be slightly confusing and hard to use if you do not know what you are doing from the beginning. I have broken many a phone having not known how to work the phone as a whole or just a certain aspect of it and this is unacceptable for non-technically-minded people.
If you get a Curve, BlackBerry phones can be very inexpensive. These cost next to nothing compared to iPhones and some Windows Phones which can cost ridiculous amounts of money. There is no need at all to spend £500 on a phone, excluding the newest models and especially the sexy PorscheBerry. The “click… click… click…” noise that Hannah complained about last week does not annoy me and can be easily avoided. and and the buttons on the qwerty keyboard is just the right size for people with normal sized hands. It is the right size to fit in most pockets and is also very easy to use and very straight forward.
Teenagers enjoy their BlackBerries for many different reasons, mainly because they look stylish and are cool. Everybody who is anybody in a secondary school either has a BB or has owned one. It has become a necessary accessory for those who wish to become cool. Saying this, I also recognise that RIM will have to pull their fingers out of their arsesin order to stay alive and remain a major player in the smartphone market. There is a lot to be improved and fashions change but, at the moment BlackBerries are in and, like it or not, I don’t see desire for them fading anytime soon so get used to it.