Reliance Digital’s dreadful Gangnam Style parody sets a new low for even Galaxy S4 marketing

It’s very fair to say that the official launch event for Samsung’s Galaxy S4 didn’t go down that well with, well, anyone remotely sane. We spoke about all the crap surrounding the phone’s unveiling (and the phone itself) in a special episode of the podcast, but it seems that Reliance Digital, a leading Indian tech retailer, has managed to do things even more horribly at a star-studded launch event. Bollywood actor Ranveer Singh was dragged onto stage and, over 7 months after it blew up and at a point where even PSY has moved on, performed a parody of Gangnam Style that was all about, you guessed it, the Galaxy S4. I would pick out a few of the most dreadful lyrics, but I feel it my duty to present you the whole ordeal in its entirety without any spoilers.

[youtube http://www.youtube.com/watch?v=ZJs7N3aM75Y]

Horrible, wasn’t it?

Source Films of India (YouTube)
Via The Verge

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