Reliance Digital’s dreadful Gangnam Style parody sets a new low for even Galaxy S4 marketing

It’s very fair to say that the official launch event for Samsung’s Galaxy S4 didn’t go down that well with, well, anyone remotely sane. We spoke about all the crap surrounding the phone’s unveiling (and the phone itself) in a special episode of the podcast, but it seems that Reliance Digital, a leading Indian tech retailer, has managed to do things even more horribly at a star-studded launch event. Bollywood actor Ranveer Singh was dragged onto stage and, over 7 months after it blew up and at a point where even PSY has moved on, performed a parody of Gangnam Style that was all about, you guessed it, the Galaxy S4. I would pick out a few of the most dreadful lyrics, but I feel it my duty to present you the whole ordeal in its entirety without any spoilers.

[youtube http://www.youtube.com/watch?v=ZJs7N3aM75Y]

Horrible, wasn’t it?

Source Films of India (YouTube)
Via The Verge

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Nokia uploads (and pulls) Rack City parody developer advert

Nokia‘s not a company to shy away from a bit of viral marketing, but releasing a parody video of the horrendous Rack City by Tyga might be taking the advertisement of Windows Phone development a bit too far. Having been uploaded by Nokia to YouTube, TechCrunch reports that the video was pulled, but we found a copy on Vimeo and downloaded it to reupload if necessary. It’s Dev City bitch!

Lyrics and description courtesy of My Nokia Blog:

Bringing cool to coding. Mobile devices are cool. Mobile apps are cool. Mobile Developers are about to get cooler. Nokia Developer is turning towns into Dev Cities with its Ready.Set () {Code} Challenge. We are hitting 13-cities looking for developers who want to build an experience not just another app. Developers who build the coolest, baddest apps for the Windows Phone platform and Nokia Lumia devices earn devices & prizes. Sign up for a Challenge near you: http://www.nokiadeveloper.eventbrite.com/

LYRICS
dev, dev, city kid, city kid
dev, dev, dev city kid, city kid, dev
dev, dev, dev city kid, city kid
Mutha on the beat

Hah!
[Verse 1:] – Smixx
dev city kid, dev, dev city kid
ten ten ten twenties and we flippin’ bits
100 deep coding hard no guest list
Nokias who we’re messin wit
Got my other bits messin’ with my other bits
Codin’ all night figure we ain’t ready yet
Make it work too dope I ain’t selling it
Decoder’s fresher than another stick a peppermint
Dope sweater we the first kings killin this
Young money young money gettin’ bounty rich
We got that Metro on this ish

you know what it is
[Chorus:] – Smixx (Cory)
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
ten ten ten twenties and we flippin’ bits 

dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
Been codin’ since a youngin now I’m gettin’ rich
[Verse 2:] – The Product (Christian)
I’m a money makin’ star
buy the club rounds on my card
Got the sick rims on my brand new car…
y’all dev’s get out walk the boulevard

I get my apps done pronto
Push it in the mornin’ and I’m gonzo
Hanchos gonna make it rain buy a poncho
You ain’t gettin’ money made but you want dough

Head phones on tilt seat back
Steady codin’ on it keys get tapped
lovin’ this platform, some too packed
d/l numbers going up like gas

Hot damn pull away from the pack
Localized it so I’m big in japan
Tat t-t-t-tatted up gettin stacks

Steve Balma love’s me
you know how it is

[Chorus:] – The Product (Christian)
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
hacking code on them apps and I’m getting cheques

dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
dev city kid, dev, dev city kid
ten ten ten twenties and them fifties Smixx

[Verse 3:] – Smixx (Cory)
I want a lumia in my pocket
so I’m ready to win
I choose to rocket
and not just contend
I see the leaderboard 
and want my name at the top
just to know that I brought it
to know I’ve still got it
that I’ve snagged my reward
and man I’m not bored
when I’m out for blood
and I’m going in hard
I want to build an experience
not just another app
this whole mobile thing
is not just another fad

Nine hunnids, hunnids
Nine hunnids, hunnids
Nine hunnids, hunnids
Nine hunnids, hunnids