The Nokia Lumia range was launched on Wednesday morning at the annual Nokia World event in London. Along with the Asha range of budget Series 40 phones for the next billion internet users, Stephen Elop’s company unveiled the Lumia 710 and the flagship 800. This announcement would be the most important event in the history of Nokia. Symbian was seen by many as a disaster (THE FONT!) and MeeGo only appeared on one device before becoming Tizen. For Microsoft it was important as well. Windows Phone 7 has been well received, but has failed to gain traction in the overcrowded (by Android) smartphone market. Together they could rejuvenate both their brands with affordable, premium devices, full support, backing and promotion from networks and a multi-million pound ad campaign everywhere you look.
And that’s exactly what they’ve done.