Microsoft today released a video to their YouTube channel promoting their Office suite over Google Apps for Business for productivity. In the video, a soul singer representing Microsoft lists the faults and dangers of using Google Apps, while a ‘Googlighting stranger’ tries to act smooth and win over a potential customer who wants more than Google can provide. Whether this kind of direct attack video will catch on we don’t know, but the video itself is entertaining and can be watched below. Microsoft also set up a companion website with links explaining the differences between the services and of course the productivity advantages of working with Microsoft.
The Nokia Lumia range was launched on Wednesday morning at the annual Nokia World event in London. Along with the Asha range of budget Series 40 phones for the next billion internet users, Stephen Elop’s company unveiled the Lumia 710 and the flagship 800. This announcement would be the most important event in the history of Nokia. Symbian was seen by many as a disaster (THE FONT!) and MeeGo only appeared on one device before becoming Tizen. For Microsoft it was important as well. Windows Phone 7 has been well received, but has failed to gain traction in the overcrowded (by Android) smartphone market. Together they could rejuvenate both their brands with affordable, premium devices, full support, backing and promotion from networks and a multi-million pound ad campaign everywhere you look.
And that’s exactly what they’ve done.
Tomorrow morning at 9am, the ExCeL centre in London will open its doors and play host to Nokia World. We know from Microsoft’s Andy Lees that Nokia’s long awaited Windows Phone handsets (plural!) will be unveiled. We have seen the teasers showing an N9 body, multicoloured tiles and a Windows soft key. We have seen leaks of the Sea Ray and Sabre. Hell, today we even saw more of these devices with the names Lumia 800 and Lumia 710 and maybe even 900. The Mangoes are coming, and Henry and I am liveblogging here so click past the break to see the fruits of Elop’s labour.
P.S. There might also be some QWERTY Symbian action, so it might not all be good!