For years, Nokia has known that the best way to expand market share is to saturate every corner of it with a device. After an initial launch of just two devices in late 2011, Lumia devices are now available at seemingly every price point from £99 to £499, and one of the latest devices to join the range, the Lumia 720, sits firmly in the middle of this vast expanse, priced at around £249 unlocked. It follows on from the Lumia 710, which I reviewed last year and felt was a bargain considering its low price and high quality, but the 720 faces fierce competition from a sea of Android-powered handsets including diminutive versions of the top-selling flagships from HTC and Samsung. As such, is this mid-range combination of Windows Phone 8 and Nokia’s trademark hardware design worth your attention? Read on to find out.
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