For years, Nokia has known that the best way to expand market share is to saturate every corner of it with a device. After an initial launch of just two devices in late 2011, Lumia devices are now available at seemingly every price point from £99 to £499, and one of the latest devices to join the range, the Lumia 720, sits firmly in the middle of this vast expanse, priced at around £249 unlocked. It follows on from the Lumia 710, which I reviewed last year and felt was a bargain considering its low price and high quality, but the 720 faces fierce competition from a sea of Android-powered handsets including diminutive versions of the top-selling flagships from HTC and Samsung. As such, is this mid-range combination of Windows Phone 8 and Nokia’s trademark hardware design worth your attention? Read on to find out.
The long-awaited Nokia Lumia 900 launches this weekend on AT&T in the USA, but we are still awaiting a release date for European markets. When it comes, our own Windows Phone fanboy Henry Hunt will get one straight away, and, with the help of my 710 and forthcoming 800 reviews, we can help you find if a Nokia Windows Phone is right for you.