Google Play launches as a rebranded Android Market

The Android Market has today undergone a major rebrand as part of Google’s aim┬áto promote content beyond apps and provide a viable alternative to iTunes. Relaunching as Google Play, the only noticeable difference other than the new logo is the fact that they are celebrating the change with a big sale across the new Play Shop for apps, Play Movies, Play Music (US only) and, wait for it, Play Books. The rebranded store will roll out across devices with Android 2.2 or later within the next few days, and Google’s shift of focus away from the Android branding will undoubtedly be followed by massive promotions to let the world know what Mountain View has to offer.

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