Google Play Store v4.0 for Android leaks, bringing italicised text to Holo

Google Play 4.0

Kellex over at Droid-Life has obtained what is purported to be build 4.0.16 of the Google Play Store for Android, and this gives us our best hint yet of how Matias Duarte and company are planning to take Android’s design with the expected release of Android 5.0, codenamed Key Lime Pie, at Google I/O. In the 6 minute video below, Kellex shows off the functional parts of the new store (with many pages such as the home page not yet working with the new design) but what is evident is that the new version of the Holo design language is set to be a lot lighter and colourful than the black and blue introduced with Ice Cream Sandwich in October 2011, with italicised Roboto Light being used in headings for the first time. Contrary to Google Keep, a note-taking service that the company officially launched today with an overdose of yellow, responses to the new look seem overwhelmingly positive, and we will wait with baited breath to see what further UI overhauls Google may announce for Android, now under the reigns of Chrome and Apps head Sundar Pichai, at I/O in May.

Source Droid-Life

Google Play launches as a rebranded Android Market

The Android Market has today undergone a major rebrand as part of Google’s aim to promote content beyond apps and provide a viable alternative to iTunes. Relaunching as Google Play, the only noticeable difference other than the new logo is the fact that they are celebrating the change with a big sale across the new Play Shop for apps, Play Movies, Play Music (US only) and, wait for it, Play Books. The rebranded store will roll out across devices with Android 2.2 or later within the next few days, and Google’s shift of focus away from the Android branding will undoubtedly be followed by massive promotions to let the world know what Mountain View has to offer.