Apple has announced that it will be removing Google Maps from its native application in iOS and will be replacing it with its own mapping system with the upcoming launch of iOS 6 this autumn for iPhone 3GS onwards, iPad 2, iPad (3rd generation) and iPod Touch (4th generation). It will include its own high quality 3D mode, and by all accounts it does pretty much exactly what Google Maps did, only in an interface that Apple think is far superior.
In the mean time, Google has been developing their own software on Android and both companies have been reported to have used fleets of planes that have ruffled the feathers of some privacy campaigners who complained having noticed an increase in airspace activity while tracking the movements of several large companies. Apple are set to create yet anouther easy to use and beautful app that will undoubtedly do its job very well. It is another example of Apple showing that making their products integratable with existing platforms is not the only field they are improving, but also the Apple universe that will one day probably be able to exist independently to every other system of computing there is. My concern is that Google has such a solid base, and with a single account you can connect all of Google’s existing services such as Gmail, Drive, YouTube and +, making them easier to use and more efficient for the user. That said Apple have added mapping support to Siri, the “eyes free” system which Apple is rumoured to have been working on with car manufacturers to develop add buttons for in new cars, allowing for a hands free, voice activated GPS and phone.
I think that Apple’s new mapping system will be good because things that come out of Apple are generally well received and the response by Google will probably improve on what they have now, which can only be a good thing for map users. If users wish to return to using Google Maps or use a different platform entirely, they should have the option to do it through the App Store, as there are a number of map apps available for the platform. Apple’s eyes free integration, however, is very promising, and it is very probable that it means Google Maps is on its way out for many Apple users. Apple’s initiative has yet again shown the company’s ability to remake everything in the image of their own minds.