“Can’t innovate any more, my ass,” joked Apple’s Phil Schiller last year as he unveiled the latest generation Mac Pro. After accusations of the company stagnating and failing to put out a revolutionary product since 2010’s iPad sparked the post-PC revolution, Apple’s share price tumbled despite record sales figures.
Though targeted at the likes of video professionals rather than you or I, the ‘trash can’ Mac Pro was a sign of bright things to come. With a unique construction designed to save power, space and noise, the desktop workhorse (and Schiller’s comment) appeared to perfectly represent Tim Cook’s all-new Apple. They were going to innovate. They wouldn’t be afraid to have some fun. They were going to strike back.
Along came September 9th and Cook graced the stage at San Francisco’s Flint Center, bringing with him a pair of new iPhones and the long-awaited Apple Watch. All are clear responses to the likes of Samsung and Motorola, though is the catch-up effort enough to restore Apple to the head of the pack? Continue reading →
You know how Apple has an event every September in which they announce iPhones and other assorted technology devices and everyone freaks out about 2 weeks before when an invite lands in the inboxes of all the big tech blogs and has an Apple logo and a few words that don’t reveal anything useful and gets deconstructed to hell by Apple bloggers everywhere clamouring for a piece of the news that Re/code broke the day before?
I’m sure that you all know by now that Apple has announced their latest addition to their smartphone lineup – the iPhone 5s. As ever with Apple, there has been a lot of hype surrounding this launch, and that has resulted in the fact that some of the sites that have reviewed it haven’t really understood what the phone is about, or what it is trying to be. Some put it down for its “bad” specifications. Others fawned over the device just because it was sent down by the Apple gods from above.. Even though I’m pretty late with this review, hopefully I’ll be able to give my thoughts on the device, and while doing that tell you what this device is really about. Continue reading →
Twelve. That’s a mighty large number, and it’s also the number of topics in the show notes for our return from yet another unintentional hiatus. While Henry lies in a field getting fried by the British heatwave, Xavier and Chris take cover in the depths of the night to talk about Apple’s mobile product lines and web ambitions, imminent announcements from Nokia and Motorola, new devices from Sony and HTC that are scaring Xavier’s wallet and leaked information about upcoming phablets from the Korean pairing of LG and Samsung. Chris goes on to wax lyrical about rap music while Xavier enthuses about The Last of Us while finding it horribly difficult (yet completely possible) to avoid spoilers. We also answer some user questions from Twitter, thanks to our wonderful listeners and #AskChris, which we’ve chosen to hijack.
This year was very out of the ordinary for Apple, at least in my mind. It started when the page went live on www.apple.com. The image was completely different, it was colourful, vivid. It used a light font. It screamed “this is new”. Rampant speculation occurs. Then WWDC rolls around.
I’ll start with Mac. Mavericks came out, starting a new line of names because they ran out of cats. In my mind, as I type this on Mavericks B1, this is a very major behind the scenes update, without much of a surface change. The battery life got a major upgrade, which should go hand in hand with some of the stuff that I’ll talk about later. iBooks for Mac is also great for a student like me. Maps is kind of unneeded, but also a nice addition.
Then they announced the new Macbook Air. Apple has been very slowly iterating on the leading ultrabook and all around laptop on the planet, and this year is a huge one. Intel’s new Haswell processors push the battery life up to a claimed 12 hours, but early testing shows that the battery actually far exceeds that, with The Verge gettings 13.5 hours and PCMag almost hitting 16. This is definitely a nice upgrade, especially when it goes hand in hand with Mavericks. Then they announced the new Mac Pro, which is an amazing feat of engineering even if it does look a bit like a trashcan.
Then, iOS 7. This is what everyone was waiting to see and boy did Apple deliver. In a mere 7 months they completely redesigned the OS from the ground up and threw in a few new features to boot. It is still very unfinished, as you can see from the icons on the homescreen, but it is a huge update that the Apple team working under design guru Jony Ive should be proud of. Let’s hope they keep working on it to make it even better. As an Android user it is tempting me to switch, even though it is apparent where some of the new design features came from (Android).
Overall, this was a great WWDC – one I think that Apple, for once, over-delivered on the hype. I’m looking forward to see how all of these products do in the real world, especially iOS 7. Who knows, I might get an iPhone 5S.