Another month brings another Apple event, and this time we expect to see a whole plethora of new and updated devices, spearheaded by the iPad Mini. Rumoured to have a 7.85″ 1024 x 768 display and a design similar to that of the new iPod Touch, this device looks set to sport a low price tag to take on the Nexus 7 and company. Rumour also has it that the existing iPad will receive a minor update with a Lightning connector and 4G in more territories (such as with EE in the UK) and the Mac family will get minor updates across the board, with the highlight being a 13″ Retina MacBook Pro. We also expect to hear a bit more about iTunes 11 tonight, but whatever happens we will be around to liveblog proceedings on this very page. Enjoy!
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17:15 Let’s go!
17:26 https://twitter.com/laura_june/status/260779055937384448
17:42 Throughout the night I will be bringing you news and reactions to everything that happens. This will include the highlights of Twitter.
https://twitter.com/pbowden/status/260782704533069825
17:48 If you have a Mac, iOS device or Apple TV then you can watch a live stream of this event on Apple’s website. Otherwise you’re stuck with me.
17:50 And everyone is inside. T-10 minutes until we kick off.
17:57 I’ve got the stram up and running on my iPod, and the theatre looks very nice inside.
17:58 Any questions? Any speculation? Tweet us @Digixav or me @Xavdog.
18:01 Out comes Tim Cook, and it begins…
18:02 Someone is filming this on an iPad. I despair for bloggers.
18:03 iPhone 5 is off to a ‘good start’. Sold more than 5 million in the first weekend.
18:04 What better way to get an iPhone than in an Apple Store? Retail video showing happy campers.
18:05 Moving on to iPods now.
18:06 Since launch, they’ve sold over 3 million new iPods. iOS 6 is now on 200 million devices.
18:08 125 million iCloud documents uploaded. 300 billion iMessages sent. 28,000 iMessages sent per second.
18:09 70 million photos in Shared Photo Streams.
18:10 700,000 apps with 275,000 for iPad. 35 billion downloads from the App Store.
18:11 Devs have been paid $6,500,000,000.
18:12 1.5 million books in the iBooks Store. Continuous scrolling is new today.
18:13 You can now share directly to social networks from your books.
18:14 Now we’re talking about Mac. 15% year over year growth.
18:15 Phil Schiller is on stage. Let’s talk about MacBook.
18:16 Reminiscing about the launch of the MacBook Pro with Retina Display.
18:17 New 13″ MacBook Pro! 0.75″ thick.
18:18 MagSafe 2, USB 3, Thunderbolt, HDMI, no optical drive and Retina display of 2560 x 1600 resolution.
18:19 4,096,000 pixels makes it the second highest resolution laptop after the 15″ MBP.
18:22 7 hours of battery, Core i5 or i7, 8GB RAM, Intel HD Graphics 4000, up to 768GB flash storage.
18:23 With a 2.5GHz i5, 8GB RAM and 128GB flash storage, the base model is $1699.
18:25 New Mac Mini time! Schiller makes a Mini joke. Everyone applauds.
18:26 Ivy Bridge processors, up to 16GB RAM, up to 1TB HDD or 256GB flash, starting at $599 with a dual core i5 at 2.5GHz. Ships today.
18:28 New 8th generation of iMac. WANT.
18:29
https://twitter.com/patbits/status/260795135749668864
https://twitter.com/bcbishop/status/260795092732891136
18:31 Comes with Ivy Bridge processors and uses friction stir welding to become thin and stuff. 5mm thick at the edge.
18:32 Good point from the Twitterwaves.
18:33 Laminated IPS displays make it thinner.
18:35 Usual portfolio of internal upgrades.
18:36 New Apple Fusion Drive gives you 128GB flash and 1-3TB HDD in one volume.
https://twitter.com/JonathanFMiller/status/26079756597134131218:37 Starting at $1299 for 2.7GHz quad core i5, 8GB RAM and 1TB HDD for 21.5″ model. 27″ model gets 400 more MHz for $500 more. Both ship in December.
18:39 Tim Cook is back to talk iPad.
18:40 100 million iPads sold.
18:41 91% of tablet web traffic is iPad.
18:42 “People love their iPads.” No shit Tim.
18:43 “A teacher in Texas said ‘the iPad has been a game changer in education’.”
18:44 We get it. Education loves iPads and textbooks and stuff.
18:46 iPad is disrupting business too.
18:47 Phil is up to talk about the 4th generation iPad!
18:48 New A6X has double CPU performance over A5X.
18:49 Updated version has more LTE (including EE) and Lightning connector. 10 hour battery life.
18:50 Same price points as iPad (3rd generation).
18:51 And what do we have here? iPad Mini!
18:52 More than just a small iPad. 7.2mm thick.
18:54 7.9″ display at 1024 x 768. 9.7 and 7.9.
18:56 Can run every existing iPad app.
18:57 Nexus 7 vs. iPad Mini. FIGHT!
https://twitter.com/JonathanFMiller/status/26080240784234086419:00 A5 chip, FaceTime HD camera, 5MP iSight camera.
19:02 Jony Ive is talking about its magicalitiousness on video.
19:06 https://twitter.com/joemfbrown/status/260804323427115008
19:07 16GB model will be $329. iPad 2 at $399 and iPad (4th generation) at $499.
19:08 Both new iPads are up for pre-order on Friday with a November 2nd release. Cellular versions follow 2 weeks later.
https://twitter.com/noahkravitz/status/260804765343178752
19:10 General reaction is that Apple blew it with the price but will still sell a bucketload.
19:11 Now Tim is going over everything Apple’s done this year.
19:13 “We hope you love these products as much as we love creating them.”
19:14 And that’s all for today! See you next time!
19:15 By which I mean Friday. Microsoft has some little Windows 8 thing then.
Digixav digital monster