Another month brings another Apple event, and this time we expect to see a whole plethora of new and updated devices, spearheaded by the iPad Mini. Rumoured to have a 7.85″ 1024 x 768 display and a design similar to that of the new iPod Touch, this device looks set to sport a low price tag to take on the Nexus 7 and company. Rumour also has it that the existing iPad will receive a minor update with a Lightning connector and 4G in more territories (such as with EE in the UK) and the Mac family will get minor updates across the board, with the highlight being a 13″ Retina MacBook Pro. We also expect to hear a bit more about iTunes 11 tonight, but whatever happens we will be around to liveblog proceedings on this very page. Enjoy!
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17:15 Let’s go!
Laura June (@laura_june) October 23, 2012
17:42 Throughout the night I will be bringing you news and reactions to everything that happens. This will include the highlights of Twitter.
WHAT IS THIS AN IPAD FOR ANTS—
Phillip Bowden (@pbowden) October 23, 2012
17:48 If you have a Mac, iOS device or Apple TV then you can watch a live stream of this event on Apple’s website. Otherwise you’re stuck with me.
17:50 And everyone is inside. T-10 minutes until we kick off.
17:57 I’ve got the stram up and running on my iPod, and the theatre looks very nice inside.
17:58 Any questions? Any speculation? Tweet us @Digixav or me @Xavdog.
18:01 Out comes Tim Cook, and it begins…
18:02 Someone is filming this on an iPad. I despair for bloggers.
18:03 iPhone 5 is off to a ‘good start’. Sold more than 5 million in the first weekend.
18:04 What better way to get an iPhone than in an Apple Store? Retail video showing happy campers.
18:05 Moving on to iPods now.
18:06 Since launch, they’ve sold over 3 million new iPods. iOS 6 is now on 200 million devices.
18:08 125 million iCloud documents uploaded. 300 billion iMessages sent. 28,000 iMessages sent per second.
18:09 70 million photos in Shared Photo Streams.
18:10 700,000 apps with 275,000 for iPad. 35 billion downloads from the App Store.
18:11 Devs have been paid $6,500,000,000.
18:12 1.5 million books in the iBooks Store. Continuous scrolling is new today.
18:13 You can now share directly to social networks from your books.
18:14 Now we’re talking about Mac. 15% year over year growth.
18:15 Phil Schiller is on stage. Let’s talk about MacBook.
18:16 Reminiscing about the launch of the MacBook Pro with Retina Display.
18:17 New 13″ MacBook Pro! 0.75″ thick.
18:18 MagSafe 2, USB 3, Thunderbolt, HDMI, no optical drive and Retina display of 2560 x 1600 resolution.
18:19 4,096,000 pixels makes it the second highest resolution laptop after the 15″ MBP.
18:22 7 hours of battery, Core i5 or i7, 8GB RAM, Intel HD Graphics 4000, up to 768GB flash storage.
Only integrated Intel HD Graphics 4000? GTFO Apple.—
Scott Lowe (@ScottLowe) October 23, 2012
18:23 With a 2.5GHz i5, 8GB RAM and 128GB flash storage, the base model is $1699.
18:25 New Mac Mini time! Schiller makes a Mini joke. Everyone applauds.
18:26 Ivy Bridge processors, up to 16GB RAM, up to 1TB HDD or 256GB flash, starting at $599 with a dual core i5 at 2.5GHz. Ships today.
18:28 New 8th generation of iMac. WANT.
HOLY SHIT THAT'S THIN. #Apple—
Patrick Lucas Austin (@patbits) October 23, 2012
Holy thinness, Batman.—
Bryan Bishop (@bcbishop) October 23, 2012
18:31 Comes with Ivy Bridge processors and uses friction stir welding to become thin and stuff. 5mm thick at the edge.
Friction Stir Welding, or alchemy if you will. Apple Are WIZARDS!—
Josh Constine (@JoshConstine) October 23, 2012
18:32 Good point from the Twitterwaves.
New iMac is thin, we got it. But who gives a fuck about if for a desktop computer ?—
(@Bluewall) October 23, 2012
18:33 Laminated IPS displays make it thinner.
18:35 Usual portfolio of internal upgrades.
18:36 New Apple Fusion Drive gives you 128GB flash and 1-3TB HDD in one volume.
"For those of you still stuck in the past" purchase an optical drive. Dang. Burn.—
Jonathan F Miller (@JonathanFMiller) October 23, 2012
18:37 Starting at $1299 for 2.7GHz quad core i5, 8GB RAM and 1TB HDD for 21.5″ model. 27″ model gets 400 more MHz for $500 more. Both ship in December.
18:39 Tim Cook is back to talk iPad.
18:40 100 million iPads sold.
18:41 91% of tablet web traffic is iPad.
18:42 “People love their iPads.” No shit Tim.
18:43 “A teacher in Texas said ‘the iPad has been a game changer in education’.”
18:44 We get it. Education loves iPads and textbooks and stuff.
18:46 iPad is disrupting business too.
18:47 Phil is up to talk about the 4th generation iPad!
18:48 New A6X has double CPU performance over A5X.
18:49 Updated version has more LTE (including EE) and Lightning connector. 10 hour battery life.
18:50 Same price points as iPad (3rd generation).
18:51 And what do we have here? iPad Mini!
18:52 More than just a small iPad. 7.2mm thick.
18:54 7.9″ display at 1024 x 768. 9.7 and 7.9.
18:56 Can run every existing iPad app.
18:57 Nexus 7 vs. iPad Mini. FIGHT!
If the iPad mini prices aren't comparable to the Nexus 7, them bashing it during their event just shows they're scared.—
Jonathan F Miller (@JonathanFMiller) October 23, 2012
19:00 A5 chip, FaceTime HD camera, 5MP iSight camera.
19:02 Jony Ive is talking about its magicalitiousness on video.
how much how much how much how much how much how much how much how much how much how much—
(@joemfbrown) October 23, 2012
19:07 16GB model will be $329. iPad 2 at $399 and iPad (4th generation) at $499.
19:08 Both new iPads are up for pre-order on Friday with a November 2nd release. Cellular versions follow 2 weeks later.
Compare to $200 tablet. Announce price as $330.—
Jacob Crawley (@HCDRJacob) October 23, 2012
$329 iPad mini means the cheap tablet market is allowed to live. $249 would have crippled it. Still, Apple will sell tons.—
Noah Kravitz (@noahkravitz) October 23, 2012
19:10 General reaction is that Apple blew it with the price but will still sell a bucketload.
19:11 Now Tim is going over everything Apple’s done this year.
19:13 “We hope you love these products as much as we love creating them.”
19:14 And that’s all for today! See you next time!
19:15 By which I mean Friday. Microsoft has some little Windows 8 thing then.