“Can’t innovate any more, my ass,” joked Apple’s Phil Schiller last year as he unveiled the latest generation Mac Pro. After accusations of the company stagnating and failing to put out a revolutionary product since 2010’s iPad sparked the post-PC revolution, Apple’s share price tumbled despite record sales figures.
Though targeted at the likes of video professionals rather than you or I, the ‘trash can’ Mac Pro was a sign of bright things to come. With a unique construction designed to save power, space and noise, the desktop workhorse (and Schiller’s comment) appeared to perfectly represent Tim Cook’s all-new Apple. They were going to innovate. They wouldn’t be afraid to have some fun. They were going to strike back.
Along came September 9th and Cook graced the stage at San Francisco’s Flint Center, bringing with him a pair of new iPhones and the long-awaited Apple Watch. All are clear responses to the likes of Samsung and Motorola, though is the catch-up effort enough to restore Apple to the head of the pack? Continue reading →
You know how Apple has an event every September in which they announce iPhones and other assorted technology devices and everyone freaks out about 2 weeks before when an invite lands in the inboxes of all the big tech blogs and has an Apple logo and a few words that don’t reveal anything useful and gets deconstructed to hell by Apple bloggers everywhere clamouring for a piece of the news that Re/code broke the day before?
It may well end up just being a couple of hours of Sundar Pichai eating breakfast, but the Chrome and Android head has promised some exciting announcements from both camps today, and the rumour mill points towards a new Nexus 7, a Chrome-powered dongle for your telly and possibly some new Chromebooks and Android 4.3 news. Whatever happens, you can catch it all in the stream embedded above from 5pm BST/12pm Eastern/9am Pacific.